When time is not so to your advantage, and you decide to skip this step to research on your content, calm down and read on.
The objective is to always keep the marketing writing relevant and no matter how well your prior knowledge on the current content is, if you do not research sufficiently, you will end up putting effort into non-optimized results which is debasing your credibility as a writer, and creating an ill culture of SEO writing.
Put in the shoes of your client, they are deterred to engage a low quality piece of work, even if the submission of directories are good.
In other words, be of integrity and be well guided by knowing your content well to deliver high quality SEO writings optimized.
Writing SEO: Guideline 3: Research on the Contents
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solelywriting
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Writing Tipz: SEO
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