Writing Architecture: Guideline 4: Connect the culture

It is often a cold description of architecture when they are described as something aloof, stand alone or rare. Very often architecture is described as so.

So the way to warm things up is to connect it with the culture or way of life of the readers addressed to. This way, architecture is alive and a part of their lives and will include them in their lives. So the important ingredient to address the readers warmly is realized in this way.